Consumer Perceptions of Upcycled Food- Citizens Beer

Francesca and Andreas in a New World supermarket ready to talk to consumers about upcycled food.

University of Otago second year student Andreas Wijngaarden worked with Foodstuffs NZ and upcycled food company Citizen Collective over the summer to collect data about consumer perceptions of upcycled food items in supermarkets. Citizen launched their upcycled beer in New World and PAK’nSAVE supermarkets around New Zealand. Andreas, along with Theme Industry Rep and FoodStuffs NZ Waste Minimisation Manager Francesca Goodman-Smith, joined the Citizen team at instore sampling sessions to survey consumers about upcycled food.

Read more about Andreas' project in the Otago Connection Story.

Click here to find out more about Citizen Collective and its beer.