Social Innovations
Behavioural science research is needed to better understand the behavioural drivers responsible for food waste to support better decision-making by government, businesses, and individuals.
Our researchers have expertise in:
Understanding reasons for wasteful practices
Testing reduction solutions and providing impact analysis of their effectiveness
Developing recommendations on minimisation initiatives
Improving communications that encourage waste reduction
Current Projects
Food Waste Innovation is carrying out New Zealand’s first sector-wide food waste reduction programme to reduce food waste in the Aged Care sector in collaboration with the Retirement Villages Association and providers Arvida and Bupa. View news article.
Past Projects
Find all Social Innovation-related projects in the Resource Hub.
Utilising 'waste regime theory,' this study explores social and discursive influences on food loss and waste in the Aotearoa New Zealand kiwifruit industry.
This report by Consumer Food Graduate Ella Zwagerman spotlights Dunedin Craft Distillers' pioneering use of surplus bread to raise awareness of food waste.
This review paper explores upcycled food's environmental, social, and economic impacts, underscoring its potential for sustainable food waste repurposing.
This article explores consumer sentiment toward upcycled beer, emphasising the environmental benefits to help inform food manufacturers about future promotional strategies.
This paper addresses global food waste, focusing on the tertiary education sector in Aotearoa, emphasizing the "Target, Measure, Act" strategy for effective change.
This paper overviews what we know about food waste at each stage of the supply chain in Aotearoa, and makes recommendations for action.
This research identified overarching critical success factors for food waste reduction practices across the food supply chain.
This Master of Arts thesis looks at the systemic dynamics of food loss and waste in the primary food production sector, through a case study of the kiwifruit industry in Aotearoa New Zealand.
Food Waste Innovation hosted the Student Showcase session at the National Food Waste Summit in September 2022. Eight postgraduate students recorded presentations about their research.
This review provides a collation of 57 academic articles across disciplines and of both English and Chinese academic literature about FL&W in China.
This visual web report presents the findings of a Social Return on Investment calculated for three food rescue organisations in Aotearoa New Zealand.
A set of recipe cards created by FOSC400 students which work together to utilise leftover ingredients from one dish in the recipe of the next.
This infographic uses lessons from kāi ora Māori to show public policy can be utilised to help to to reduce household food waste and relieve food insecurity for Māori.
This research provides recommendations to ‘upcycled food’ manufacturers and suppliers that will help improve engagement with retail product category managers. This in turn will hopefully increase the uptake of ‘upcycled food’ by retailers, thus supporting food waste reduction initiatives.
A promotional video making the connection between food waste and climate change. Created for University of Otago students.
Presentations by 10 Food Waste Innovation postgraduate and summer students on their research projects. Recorded in March 2022.
This video recorded lecture was the 2021 NZ Nutrition Society’s annual Muriel Bell Lecture given by Professor Sheila Skeaff. Sheila’s talk is a 2021 reinterpretation of the phrase “Lick your plate clean” and focuses on food choice, good nutrition and food waste.
Designed to be utlised by food rescue organisations, this resource uses learnings from the COVID-19 crisis to develop a framework for food rescue organisations to be better prepared for future disruptions.
The food waste reduction roadmap details the barriers and potential solutions to reducing food waste from farm to fork. The roadmap highlights data gaps, particularly in production, and the need for the Government to progress data collection through a food loss and waste baseline.
This resource contains eight sets of meal plans designed to feed a flat of four students five dinner meals per week. As well as recipes and shopping lists, the meal plans contain helpful information such as nutrition information, the cost per serving, and food waste reduction tips.
This research explores the perception of upcycled foods from a panel of 1001 frequent shoppers at a large grocery retailer in New Zealand.
This recording is an NZ Champions 12.3 panel discussion which took place at Food Waste Innovation’s launch event. The panel discusses food waste occurring at various stages along the New Zealand food supply chain.
This review of 28 peer-reviewed journal articles determines consumer acceptance or rejection of the two types of smart packaging technologies; active packaging and intelligent packaging.
This research looks at motivations for consumer behaviour around ‘plate waste’ in the hospitality and foodservice industry. Its findings help to inform behaviour change strategies for reducing consumer food waste in the foodservice setting.
This research found that children are much more accepting of some types of ‘ugly’ fruit and vegetables, helping to provide insight to retailers around opportunities to market these 'suboptimal' foods.
Research was conducted to measure food waste generated by New Zealand supermarkets and to understand the motivators and barriers to reducing food waste within retail operations.
This research explores eating behaviour concerning a phenomenon called the Portion-Size-Effect (PSE). Specifically, it looks at how ‘expected intake’ differs from actual intake, depending on the presentation of food using images or descriptive words during pre-meal planning.
This research establishes baseline food waste data in cafés and restaurants, assesses where food waste occurs and explores staff perceptions of the potential impacts, motivators and barriers to food waste and food waste reduction strategies.
This study examines social media users’ reactions to a ‘Clean Your Plate campaign’ on Sina Weibo, a Chinese Twitter-like microblogging site.
This research explores perceptions of the attributes of leftover food and how they lead to higher-order values related to food waste.
Social Innovation-related Publications
O'Connor, J., Skeaff, S., Bremer, P., Lucci, G., & Mirosa, M. (2023). A critical review of on-farm food loss and waste: Future research and policy recommendations. Renewable Agriculture and Food Systems, 38, E24. https://doi.org/10.1017/S1742170523000169
Clare, G., Diprose, G., Lee, L., Bremer, P., Skeaff, S., & Mirosa, M. (2023). Measuring the impact of food rescue: A social return on investment analysis. Food Policy, 117, 102454. https://doi.org/10.1016/j.foodpol.2023.102454
Mirosa, M. (2023). He taonga te kai – an Aotearoa where food is valued not wasted. New Zealand Economic Papers, 1-6. https://doi.org/10.1080/00779954.2023.2189157
Clare, G., Mirosa, M. and Bremer, P. (2023), "The impact of COVID-19 on food rescue organisations in Aotearoa New Zealand and future crisis management", British Food Journal, Vol. 125 No. 5, pp. 1895-1913. https://doi.org/10.1108/BFJ-12-2021-1292
Thorsen, M., Croad, T., Vincent, T., & Mirosa, M. (2022). Critical success factors for food waste reduction. Cleaner Waste Systems, 3, 100059. https://doi.org/10.1016/j.clwas.2022.100059
Mirosa, M., Pearson, D., & Reynolds, C. (2020). Food waste in Australia and New Zealand. In. In: Reynolds, C., Soma, T., Spring, C. and Lazell, J., (eds.) Routledge Handbook of Food Waste. Routledge (Taylor & Francis). ISBN 9780429462795 https://doi.org/10.4324/9780429462795-18
Makhal, A., Thyne, M., Robertson, K., & Mirosa, M. (2019). “I don't like wonky carrots”- an exploration of children's perceptions of suboptimal fruits and vegetables. Journal of Retailing and Consumer Services, 54, 101945. https://doi.org/10.1016/j.jretconser.2019.101945
Cahayadi, J., Geng, X., Mirosa, M., & Peng, M. (2019). Expectancy versus experience - Comparing Portion-Size-Effect during pre-meal planning and actual intake. Appetite, 135, 108-114. https://doi.org/10.1016/j.appet.2019.01.012
Mirosa, M., Liu, Y., & Mirosa, R. (2018). Consumers’ Behaviors and Attitudes toward Doggy Bags: Identifying Barriers and Benefits to Promoting Behavior Change. Journal of Food Products Marketing, 24(5), 563-590.
https://doi.org/10.1080/10454446.2018.1472699Mirosa, M., Yip, R., & Lentz, G. (2018). Content Analysis of the ‘Clean Your Plate Campaign’ on Sina Weibo. Journal of Food Products Marketing, 24, 539-562. https://doi.org/10.1080/10454446.2018.1472696
Andrews, L., Kerr, G., Pearson, D., & Mirosa, M. (2018). The attributes of leftovers and higher-order personal values. British Food Journal, 120(9), 1965-1979. 10.1108/BFJ-08-2017-0442
Campbell, H., Evans, D., & Murcott, A. (2017). Measurability, austerity and edibility: Introducing waste into food regime theory. Journal of Rural Studies, 51, 168-177. https://doi.org/https://doi.org/10.1016/j.jrurstud.2017.01.017
Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017). Reframing communications that encourage individuals to reduce food waste. Communication Research and Practice, 3(2), 137-154. https://doi.org/10.1080/22041451.2016.1209274
Mirosa, M., Pearson, D. & Pearson, R. (2017). “The Ethics of Food Waste”, in Rawlinson, M.C. Q7 (Ed.), Routledge Handbook of Food Ethics, Routledge, London, 400-409. Abingdon, UK: Routledge.
Mirosa, M. Lesson plan development (funded by NZ China Food Protection Network): ‘Why do we waste so much food?’ Strategies and Starters: The New Zealand Teachers’ Resource, Term 3, 2017
http://www.nzfssrc.org.nz/resourcesMirosa, M., Mainvil, L., Horne, H., & Mangan-Walker, E. (2016). The social value of rescuing food, nourishing communities. British Food Journal, 118, 3044-3058. https://doi.org/10.1108/BFJ-04-2016-0149
Mirosa, M., Munro, H., Mangan-Walker, E., & Pearson, D. (2016). Reducing waste of food left on plates: Interventions based on means-end chain analysis of customers in foodservice sector. British Food Journal, 118, 2326-2343. https://doi.org/10.1108/BFJ-12-2015-0460
Evans, D., Campbell, H. and Murcott, A. (eds.) (2015) Waste Matters: New Perspectives on Food and Society. Sociological Review Monographs (Book 60): Wiley Blackwell. https://doi.org/10.1111/jiec.12307