Social Innovations

Group sorting food into various boxes. From left to right: Professor Phil Bremer, Associate Professor Miranda Mirosa, Trixie Croad, Grace Clare

Social Innovations

Using behavioural science to understand the drivers responsible for food waste in order to make recommendations on minimisation initiatives. Testing solutions and providing impact analyses.


Behavioural science research is needed to better understand the behavioural drivers responsible for food waste to support better decision-making by government, businesses, and individuals.

 

Our researchers have expertise in:

  • Understanding reasons for wasteful practices

  • Testing reduction solutions and providing impact analysis of their effectiveness

  • Developing recommendations on minimisation initiatives

  • Improving communications that encourage waste reduction

Miranda Mirosa

Lead Researcher for Social Innovations


Current Projects


Past Projects

Find all Social Innovation-related projects in the Resource Hub.


Social Innovation-related Publications

  • O'Connor, J., Skeaff, S., Bremer, P., Lucci, G., & Mirosa, M. (2023). A critical review of on-farm food loss and waste: Future research and policy recommendations. Renewable Agriculture and Food Systems, 38, E24. https://doi.org/10.1017/S1742170523000169

  • Clare, G., Diprose, G., Lee, L., Bremer, P., Skeaff, S., & Mirosa, M. (2023). Measuring the impact of food rescue: A social return on investment analysis. Food Policy, 117, 102454. https://doi.org/10.1016/j.foodpol.2023.102454

  • Mirosa, M. (2023). He taonga te kai – an Aotearoa where food is valued not wasted. New Zealand Economic Papers, 1-6. https://doi.org/10.1080/00779954.2023.2189157

  • Clare, G., Mirosa, M. and Bremer, P. (2023), "The impact of COVID-19 on food rescue organisations in Aotearoa New Zealand and future crisis management", British Food Journal, Vol. 125 No. 5, pp. 1895-1913. https://doi.org/10.1108/BFJ-12-2021-1292

  • Thorsen, M., Croad, T., Vincent, T., & Mirosa, M. (2022). Critical success factors for food waste reduction. Cleaner Waste Systems, 3, 100059. https://doi.org/10.1016/j.clwas.2022.100059

  • Mirosa, M., Pearson, D., & Reynolds, C. (2020). Food waste in Australia and New Zealand. In. In: Reynolds, C., Soma, T., Spring, C. and Lazell, J., (eds.) Routledge Handbook of Food Waste. Routledge (Taylor & Francis). ISBN 9780429462795 https://doi.org/10.4324/9780429462795-18

  • Makhal, A., Thyne, M., Robertson, K., & Mirosa, M. (2019). “I don't like wonky carrots”- an exploration of children's perceptions of suboptimal fruits and vegetables. Journal of Retailing and Consumer Services, 54, 101945. https://doi.org/10.1016/j.jretconser.2019.101945 

  • Cahayadi, J., Geng, X., Mirosa, M., & Peng, M. (2019). Expectancy versus experience - Comparing Portion-Size-Effect during pre-meal planning and actual intake. Appetite, 135, 108-114. https://doi.org/10.1016/j.appet.2019.01.012 

  • Mirosa, M., Liu, Y., & Mirosa, R. (2018). Consumers’ Behaviors and Attitudes toward Doggy Bags: Identifying Barriers and Benefits to Promoting Behavior Change. Journal of Food Products Marketing, 24(5), 563-590.
    https://doi.org/10.1080/10454446.2018.1472699

  • Mirosa, M., Yip, R., & Lentz, G. (2018). Content Analysis of the ‘Clean Your Plate Campaign’ on Sina Weibo. Journal of Food Products Marketing, 24, 539-562. https://doi.org/10.1080/10454446.2018.1472696 

  • Andrews, L., Kerr, G., Pearson, D., & Mirosa, M. (2018). The attributes of leftovers and higher-order personal values. British Food Journal, 120(9), 1965-1979. 10.1108/BFJ-08-2017-0442

  • Campbell, H., Evans, D., & Murcott, A. (2017). Measurability, austerity and edibility: Introducing waste into food regime theory. Journal of Rural Studies, 51, 168-177. https://doi.org/https://doi.org/10.1016/j.jrurstud.2017.01.017 

  • Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017). Reframing communications that encourage individuals to reduce food waste. Communication Research and Practice, 3(2), 137-154. https://doi.org/10.1080/22041451.2016.1209274 

  • Mirosa, M., Pearson, D. & Pearson, R. (2017). “The Ethics of Food Waste”, in Rawlinson, M.C. Q7 (Ed.), Routledge Handbook of Food Ethics, Routledge, London, 400-409. Abingdon, UK: Routledge.

  • Mirosa, M. Lesson plan development (funded by NZ China Food Protection Network): ‘Why do we waste so much food?’ Strategies and Starters: The New Zealand Teachers’ Resource, Term 3, 2017
    http://www.nzfssrc.org.nz/resources

  • Mirosa, M., Mainvil, L., Horne, H., & Mangan-Walker, E. (2016). The social value of rescuing food, nourishing communities. British Food Journal, 118, 3044-3058. https://doi.org/10.1108/BFJ-04-2016-0149 

  • Mirosa, M., Munro, H., Mangan-Walker, E., & Pearson, D. (2016). Reducing waste of food left on plates: Interventions based on means-end chain analysis of customers in foodservice sector. British Food Journal, 118, 2326-2343. https://doi.org/10.1108/BFJ-12-2015-0460 

  • Evans, D., Campbell, H. and Murcott, A. (eds.) (2015) Waste Matters: New Perspectives on Food and Society. Sociological Review Monographs (Book 60): Wiley Blackwell. https://doi.org/10.1111/jiec.12307