Upcycled food in supermarkets: A summer student project

University of Otago second year student Andreas Wijngaarden has been working with Foodstuffs NZ and upcycled food company Citizen Collective over the summer to collect data about consumer perceptions of upcycled food items in supermarkets. Citizen launched their upcycled beer in New World and PAK’nSAVE supermarkets around New Zealand. Andeas joined the Citizen team at instore sampling sessions survey consumers about upcycled food. We look forward to hearing the results of this study and to working more with both Foodstuffs and Citizen Collective in the upcycled food space going forward!

Read more about the project in the Otago Connection story

Click here to find out more about Citizen Collective and their beer.

Theme Industry Rep and FoodStuffs NZ Waste Minimisation Manager Francesca Goodman-Smith with Otago summer student Andreas Wijngaarden in a New World supermarket ready to talk to consumers about upcycled food.