Accessing Supermarket Shelves: Retail Category Managers Advice to Upcycled Food Manufacturers
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About this resource: This research provides recommendations to ‘upcycled food’ manufacturers and suppliers that will help improve engagement with retail category managers. These, in turn, will hopefully increase the uptake of ‘upcycled food’ by retailers, thus supporting the growing upcycled food industry. View resource kit created for industry HERE
Food Waste Innovation Author(s): Margaret Thorsen, Fiona Nyhof, Francesca Goodman-Smith, Miranda Mirosa
Citation: Margaret Thorsen, Fiona Nyhof, Francesca Goodman-Smith, Jonathan Deutsch & Miranda Mirosa (2022) Accessing Supermarket Shelves: Retail Category Managers Advice to Upcycled Food Manufacturers, Journal of Food Products Marketing, 28:4, 179-192, DOI: 10.1080/10454446.2022.2072695