Retail potential for upcycled foods: Evidence from New Zealand

About this resource: This research explores the perception of upcycled foods from a panel of 1001 frequent shoppers at a large grocery retailer in New Zealand. Findings from this research uncover several previously unexamined aspects of consumers’ evaluations of upcycled foods. This research advances our understanding of how consumers perceive upcycled foods and provides actionable insights to practitioners in the food industry.

Food Waste Innovation Authors: Francesca Goodman-Smith and Miranda Mirosa

Citation: Goodman-Smith, F., Bhatt, S., Moore, R., Mirosa, M., Ye, H., Deutsch, J. & Suri, R. (2021) Retail Potential for Upcycled Foods: Evidence from New Zealand. Sustainability, 13(5), 2624.